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In Italian, the name Persol means “for the sun”, referencing the very function for which they were invented.
But Persol is also about an authentic way of being, where everyday moments can become remarkable. Beauty is a way of life, and every minute is there for the taking.
Breaks are too few and far between to be anything but everything. Savour the occasion, sit back in the morning light and appreciate the ritual of a perfect coffee. There’s a reason Italians don’t do “take aways”.
Some nights are purely for celebrating the joy of now. Getting lost in the long shadows and the music. New perspectives and chance encounters. Stolen instants and spontaneous moments. After all who knows if tomorrow will come?
The destination is not important. It’s the details that count. The thrill of the open road in the mid-day sun is beautifully ephemeral, purely for now: the greatest freedom is to be who you are.
Observe the perfect design of a blade of grass, a shaft of sunshine, the warmth on your skin. Share the company of friends who instinctively get it: these small pleasures matter more than anything.
Being together and sharing the pleasure of food, stories and ideas in the heat of the day. The food’s made with love and looks too good to eat. Now to feast and raise a toast to the beauty of all this.
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